Vitaminka presented the complete product assortment including its strongest brands on a large exhibition stand for the first time at the Food expo fair in Athens. The fair participation included presentations of product programs and products tasting. All of that caught the eye of many retailers, supermarket chain owners and citizens who attended the event.
“In a time when the food sector is one of the most dynamic areas, it was extremely important to present ourselves successfully and impressively at the Athens fair, to get a feedback on our products starting from the appearance, the design and of course the taste and to measure the market preferences. That is why we created the whole presentation in order to make Vitaminka's products more familiar and recognizable for the visitors. The Athens fair is considered one of the most competitive fairs in terms of the number of domestic exhibitors and foreign visitors. After such a presentation from our side, we can really hope for a good reception and placement of our products in any market,“ the company said.
With 1.200 exhibitors on an exhibition area of 45.000 square meters, Food expo 2017 is the biggest food and drink fair in Greece and is one of the leading international fairs of this type in the world. This year, more than 46.000 professionals from 88 countries worldwide visited the fair.